ENGLISH

The Transmedia Franchise of Star Wars TV

By Dominic J. Nardi , Derek R. Sweet

Book information

Publisher
Springer International Publishing;Palgrave Macmillan
Year
2020
ISBN
9783030529574, 9783030529581
DOI
10.1007/978-3-030-52958-1
Language
english
Format
PDF
Filesize
2 MB (2289540 bytes)
Edition
1st ed.
Pages
XVII, 204\213
Time added
2021-01-06 05:41:07
Cultural and Media Studies; American Cinema; Popul

Description

While previous work on the Star Wars universe charts the Campbellian mythic arcs, political representations, and fan reactions associated with the films, this volume takes a transmedial approach to the material, recognizing that Star Wars TV projects interact with and relate to other Star Wars texts. The chapters in this volume take as a basic premise that the televisual entrants into the Star Wars transmedia storyworld are both important texts in the history of popular culture and also key to understanding how the Star Wars franchise—and, thus, industry-wide transmedia storytelling strategies—developed. The book expands previous work to consider television studies and sharp cultural criticism together in an effort to bring both long-running popular series, long-ignored texts, and even toy commercials to bear on the franchise’s complex history.

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