ENGLISH

The Transmedia Franchise of Star Wars TV

By Dominic J. Nardi , Derek R. Sweet

Book information

Publisher
Palgrave Macmillan
Year
2020
ISBN
3030529576, 9783030529574
Language
english
Format
PDF
Filesize
2 MB (2289540 bytes)
Pages
204\213
Topic
Art Cinema
Time added
2020-11-12 17:08:25

Description

While previous work on the Star Wars universe charts the Campbellian mythic arcs, political representations, and fan reactions associated with the films, this volume takes a transmedial approach to the material, recognizing that Star Wars TV projects interact with and relate to other Star Wars texts. The chapters in this volume take as a basic premise that the televisual entrants into the Star Wars transmedia storyworld are both important texts in the history of popular culture and also key to understanding how the Star Wars franchise―and, thus, industry-wide transmedia storytelling strategies―developed. The book expands previous work to consider television studies and sharp cultural criticism together in an effort to bring both long-running popular series, long-ignored texts, and even toy commercials to bear on the franchise’s complex history.

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2010 · PDF