ENGLISH

Evolving Business Models: How CEOs Transform Traditional Companies

By Thomas Bieger , Andreas Herrmann (eds.) , Christoph Franz

Book information

Publisher
Springer International Publishing
Year
2017
ISBN
978-3-319-48937-7, 978-3-319-48938-4
DOI
10.1007/978-3-319-48938-4
Language
english
Format
PDF
Filesize
4 MB (4481679 bytes)
Series
Management for Professionals
Edition
1
Pages
XII, 219\226
Time added
2017-06-25 01:07:36
Business Strategy/Leadership;Organization;Innovati

Description

This book addresses the core challenges currently faced by traditional companies. In the age of digitization many industries are now challenged by disruptions of the traditional value chain: new competitors are coming into play, traditional products don’t sell any more, and profits are at risk. As such, CEOs need to adopt new business models for these established industries, while many companies have to reinvent themselves by developing new products for new markets. In this book, leading CEOs share their experiences in transforming established companies. They provide insights on transforming industries and demonstrate what it takes to redefine companies from the ground up. Issues such as organizational transformation, new product development, implementing a new organizational spirit, and many more are discussed.

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