Virtually Free Marketing: Harnessing the Power of the Web for your Small Business

Description

Cover -- Title Page -- Contents -- Introduction -- 1. Marketing and the 'new' Web -- 2. What kind of marketing are you doing? -- 3. Start a blog now -- 4. The simplest way to a website -- 5. The big three ... again (and what they can do for you) -- 6. Selling through eBay and Amazon -- 7. Promotion online ... and off -- 8. Facebook -- social networking for beginners -- 9. MySpace, Bebo, Ning and the rest -- 10. Using video, photos and other media -- 11. Finding virtually free and cheap services online -- 12. Other ways of working ... -- 13. Afterword: Tomorrow's Web -- the weird and wonderful.;Web 2.0 is changing the way information is perceived about products and companies. The evolution of e-commerce, wikis, blogs and social networking sites means that the focus has shifted from 'impact' to 'engagement' and 'involvement'. Virtually Free Marketing takes a look at how leading lights in e-commerce such as Amazon, Google and YouTube have made their mark, drawing lessons that all business owners can benefit from. It takes the reader step-by-step through marketing their own products and services effectively and cheaply using the level playing field of the Internet and will be a must-have ready for all small business owners and managers. Cover -- Title Page -- Contents -- Introduction -- 1. Marketing and the 'new' Web -- 2. What kind of marketing are you doing? -- 3. Start a blog now -- 4. The simplest way to a website -- 5. The big three ... again (and what they can do for you) -- 6. Selling through eBay and Amazon -- 7. Promotion online ... and off -- 8. Facebook -- social networking for beginners -- 9. MySpace, Bebo, Ning and the rest -- 10. Using video, photos and other media -- 11. Finding virtually free and cheap services online -- 12. Other ways of working ... -- 13. Afterword: Tomorrow's Web -- the weird and wonderful. Appendix: What you will need -- Acknowledgements -- Notes -- Imprint.