ENGLISH

International marketing strategy

By Frank , Bradley

Book information

Publisher
Pearson Education; Financial Times Prentice Hall
ISBN
0273686887, 9780273686880
Language
english
Format
PDF
Filesize
6 MB (6681029 bytes)
Edition
5. ed., Nachdr.
Pages
XXVII, 408 Seiten: Illustrationen, Diagramme\438
Time added
2020-11-29 04:16:29

Description

Illustrating the full range of tasks facing the firm in today's competitive business environment, this book explains how to integrate the various market entry and development strategies into a series of decisions that reflect an interplay of the international marketing environment, technological forces and strengths and weaknesses of the firm.

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