ENGLISH

Public Relations: Strategies and Tactics, Global Edition

By Dennis L. Wilcox , Glen T. Cameron , Bryan H. Reber

Book information

Publisher
Pearson Education Limited
Year
2014
ISBN
1292056584, 9781292056586
Language
english
Format
PDF
Filesize
12 MB (12160096 bytes)
Edition
11th edition
Pages
624\625
Scanned
yes
Time added
2015-07-05 22:58:57
Public Relations Marketing Sales Business Money Re

Description

Clearly explains the basic concepts, strategies, and tactics of today's public relations practice Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts.

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