ENGLISH

THINK Public Relations

By Dennis L. Wilcox , Glen T. Cameron , Bryan H. Reber , Jae-Hwa Shin

Book information

Publisher
Pearson
Year
2013
ISBN
129202528X, 9781292025285
Language
english
Format
PDF
Filesize
161 MB (168349390 bytes)
Edition
2
Pages
436\435
Time added
2020-04-11 10:59:10

Description

The engaging visual design of THINK Public Relations provides an introduction to the field of public relations in an easy-to-read format.  Students are introduced to exciting and innovative public relations campaign examples while learning the theory and core concepts that they will need to succeed in their career. The authors offer a practical approach to the study of public relations and emphasize competition and conflict management. Cover Table of Contents 1. What is Public Relations? 2. The Growth of a Profession 3. Careers in Public Relations 4. Today’s Practice: Departments and Firms 5. Research and Campaign Planning 6. Communication and Measurement 7. Public Opinion and Persuasion 8. Managing Competition and Conflict 9. Ethics and the Law 10. Reaching Diverse Audiences 11. The Mass Media 12. The Internet and Social Media 13. Corporate Public Relations 14. Events and Promotions 15. Global Public Relations 16. Government and Politics 17. Entertainment, Sports, and Tourism 18. Nonprofit, Health, and Education Index 1 A B C D E F G H I J K L M N O P Q R S T U V W Y

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