ENGLISH

Social Media Audit: Measure for Impact

By Urs E. Gattiker (auth.)

Book information

Publisher
Springer-Verlag New York
Year
2013
ISBN
978-1-4614-3602-7, 978-1-4614-3603-4
DOI
10.1007/978-1-4614-3603-4
Language
english
Format
PDF
Filesize
570 kB (583409 bytes)
Series
SpringerBriefs in Computer Science
Edition
1
Pages
106\111
Orientation
yes
Scanned
yes
Time added
2013-08-01 04:00:00
Business/Management Sciencegeneral; Information Systems Applications (incl. I

Description

Social media has drastically improved the way we can reach target audiences and serve our customers. Like its financial counterpart, the social media audit (SMA) can be described as a formalized review of anorganization's social media activities. However, contrary to financial audits, social media audits are not guided by government regulations or a set of professional rules and standards. This book will address social media marketing issues using a cost benefit approach, while presenting a systematic approach to review the organization's social media activities. Using the checklists and templates provided in this book will enable readers to conduct an audit that helps identify target areas for performance improvement and recommendations for how to achieve these objectives. Social media platforms discussed include: Facebook, LinkedIn, Google Plus, Twitter, Tumblr, and Xing.

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