ENGLISH

Competing on Value

By Mack Hanan , Peter Karp

Book information

Publisher
AMACOM
Year
1991
ISBN
0814450369, 9780814450369, 9780585023281
LCC
HF5415.13 .H28 1991
Open Library ID
OL1864980M
Language
english
Format
EPUB
Filesize
356 kB (364212 bytes)
Pages
\0
Time added
2011-08-31 04:54:40

Description

Presents a new approach to selling that emphasizes not competing on the basis of the best price, but the highest value i.e. demonstrating to current and prospective customers that using your products or services will either cut their costs or improve their revenues. Distributed by Gale. Annotation

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