ENGLISH

The Strategy of Desire

By Arthur Asa , Dichter , Ernest;Berger

Book information

Publisher
Taylor and Francis;Routledge
Year
2017
ISBN
0765808943, 9780765808943, 9781315135243, 1315135248, 9781351473163, 1351473166
Language
english
Format
EPUB
Filesize
788 kB (807226 bytes)
Series
Classics in communication and mass culture series
Pages
\0
Time added
2020-07-26 19:24:52
Motivation (Psychology);Propaganda;PSYCHOLOGY--Cog

Description

Introduction to the transaction edition -- Part 1: Persuasion Started With Eve -- 1: Mask of behavior -- 2: Discovery of motivations -- 3: Command or persuasion -- 4: Measuring human emotions -- 5: Soul of things -- 6: We think as we please -- 7: Wholistic approach -- Part 2: Strategy In A Conflict Era -- Introduction -- 8: Psycho-economic age -- 9: Visions before us -- 10: Fear of change -- 11: Search for identity -- 12: Misery of choice -- 13: Burden of the good life -- 14: Search for a goal -- Appendix 1 -- Appendix 2. Introduction to the transaction edition -- Part 1: Persuasion Started With Eve -- 1: Mask of behavior -- 2: Discovery of motivations -- 3: Command or persuasion -- 4: Measuring human emotions -- 5: Soul of things -- 6: We think as we please -- 7: Wholistic approach -- Part 2: Strategy In A Conflict Era -- Introduction -- 8: Psycho-economic age -- 9: Visions before us -- 10: Fear of change -- 11: Search for identity -- 12: Misery of choice -- 13: Burden of the good life -- 14: Search for a goal -- Appendix 1 -- Appendix 2.

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