ENGLISH

Messages: An Introduction to Communication

By Berger , Arthur Asa

Book information

Publisher
Routledge;Taylor and Francis Ltd
Year
2016
ISBN
9781611329001, 9781315424712, 1315424711, 9781315424729, 131542472X, 9781611329025, 1611329027
Language
english
Format
EPUB
Filesize
7 MB (7496989 bytes)
Pages
\0
Time added
2020-07-26 19:24:52
Communication;Mass media;PSYCHOLOGY--Social Psycho

Description

"This brief introduction to the field of communication has the advantages of Arthur Asa Berger's informal writing style and a flair for popular culture examples that will interest students. Designed for the basic course in communication departments, the volume introduces the key theorists who shaped our concepts of communication as he describes the varied processes and settings in which communication occurs. Chapters on social media, on communication and identity, and on visual communication address key contemporary topics. A specialist on mass media and author of over 75 books in communication and popular culture, Berger's examples range from advertisements to folk tales to James Bond films. Student exercises, quotes from key theorists, and cartoons make this a strong option for instructors who wish to explore alternatives to the standard encyclopedic textbook"--

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