ENGLISH

Inside Coca-Cola: a CEO's life story of building the world's most popular brand

By David , Coca-Cola Company.;Isdell , Edward Neville;Beasley

Book information

Publisher
St. Martin's Press;St. Martin's Griffin
Year
2012
ISBN
9781429988896, 1429988894
Language
english
Format
EPUB
Filesize
1 MB (1445033 bytes)
Edition
First St. Martin's Griffin edition
Pages
(xiv, 254 pages, 8 unnumbered pages leaves of plat
Time added
2020-07-26 19:24:52
-- 1944-;Coca-Cola Company;Chief executive officerBUSINESS & ECONOMICS--Corporate & Business HistoryEdward Neville

Description

From Ulster to Africa -- In Johannesburg: my global career is launched -- Conquering Pepsi in the Philippines -- Stagnation in West Germany -- The Wall falls -- Going back to India -- At the helm of Coca-Cola -- Connected capitalism.;A former chairman and CEO of Coca-Cola traces the story of his career, describing his efforts to combat public relations challenges, his contributions to opening markets throughout the world, and his strategies for promoting corporate responsibility. From Ulster to Africa -- In Johannesburg: my global career is launched -- Conquering Pepsi in the Philippines -- Stagnation in West Germany -- The Wall falls -- Going back to India -- At the helm of Coca-Cola -- Connected capitalism.

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