For God, country, and Coca-Cola: the definitive history of the great American soft drink and the company that makes it

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Now fully updated, the classic account of how a bottle of sweetened caramel-colored soda water became synonymous with American capitalism.;Table of Contents; Preface; Prologue: A Parable (January 1, 1985); PART I: IN THE BEGINNING (1886-1899); 1. Time Capsule: The Golden Age of Quackery; 2. What Sigmund Freud, Pope Leo, and John Pemberton Had in Common; 3. The Tangled Chain of Title; 4. Asa Candler: His Triumphs and Headaches; 5. Bottle It: The World's Stupidest, Smartest Contract; PART II: HERETICS AND TRUE BELIEVERS (1900-1922); 6. Success Under Siege; 7. Dr. Wiley Weighs In; 8. The Sinister Syndicate; 9. Coca-Cola's Civil War; PART III: THE GOLDEN AGE (1923-1949); 10. Robert W. Woodruff: The Boss Takes the Helm. Table of Contents Preface Prologue: A Parable (January 1, 1985) PART I: IN THE BEGINNING (1886-1899) 1. Time Capsule: The Golden Age of Quackery 2. What Sigmund Freud, Pope Leo, and John Pemberton Had in Common 3. The Tangled Chain of Title 4. Asa Candler: His Triumphs and Headaches 5. Bottle It: The World's Stupidest, Smartest Contract PART II: HERETICS AND TRUE BELIEVERS (1900-1922) 6. Success Under Siege 7. Dr. Wiley Weighs In 8. The Sinister Syndicate 9. Coca-Cola's Civil War PART III: THE GOLDEN AGE (1923-1949) 10. Robert W. Woodruff: The Boss Takes the Helm. 11. A Euphoric Depression and Pepsi's Push12. THe 4,000 Bottle: Coca-Cola Goes to War 13. Coca-Cola Uber Alles PART IV: TROUBLE IN THE PROMISED LAND (1950-1979) 14. Coca-Colonization and the Communists 15. Breaking the Commandments 16. Paul Austin's Turbulent Sixties 17. Big Red's Uneasy Slumber PART V: THE GO-GO GOIZUETA ERA (1980-1997) 18. Roberto Goizueta's Bottom Line 19. The Marketing Blunder of the Century 20. The Big Red Machine 21. Global Fizz PART VI: Quenching All Thirsts (1997-2013) 22. Ivester Inherits a World of Trouble 23. Daft Dilemmas 24. Turnaround. 25. Surging Ahead26. World Without End? Appendix 1: The Sacred Formula Appendix 2: Coca-Cola Magic: Thirty-Five Business Lessons Note on Sources Acknowledgments Index.