ENGLISH

When Business Meets Culture: Ideas and Experiences for Mutual Profit

By Josep Riverola , Beatriz Munoz-Seca

Book information

Publisher
Palgrave Macmillan
Year
2011
ISBN
0230280161, 9780230280168
Language
english
Format
PDF
Filesize
3 MB (2680085 bytes)
Edition
1
Pages
290\305
Orientation
yes
Scanned
yes
Time added
2011-08-31 04:54:40

Description

The cultural sector is gaining increasing importance in our economies, consistantly registering growth rates above average GDP. This book presents insights on how cultural institutions can find new perspectives in their management and provides ideas to hasten culture's role as an economic developer.

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