ENGLISH

Media management : a casebook approach

By Wicks , Jan LeBlanc

Book information

Publisher
Lawrence Erlbaum
Year
2004
ISBN
9781410608956, 1410608956
Language
english
Format
PDF
Filesize
6 MB (6706024 bytes)
Series
LEA's communication series
Edition
3rd ed
Pages
326\336
Time added
2020-02-15 03:29:01
Mass media -- Management -- Case studies.;Mass med

Description

Content: Managerial decision making -- Leadership and the workforce -- Motivation -- The global structure of media organizations -- Technology and the future -- Regulation and self-regulation -- Planning -- Market analysis -- Marketing and research -- Budgeting and decision making.

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