ENGLISH

Sustainable Marketing

By Diane Martin

Book information

Publisher
Pearson
Year
2013
ISBN
1292040890, 9781292040899
Language
english
Format
PDF
Filesize
7 MB (6902102 bytes)
Pages
256\253
Time added
2020-04-11 10:40:58

Description

For courses in Sustainable Marketing or as a supplement to marketing courses that include sustainability as a focus. A lasting approach to marketing. As the engine that drives the global economy, marketing leaves an enormous footprint on the environment and society. To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuable—and lucrative—sustainable marketing strategies.     Cover Table of Contents Glossary 1. An Introduction to Sustainable Marketing 2. Sustainable Marketing Strategy 3. Ethical Dimensions of Sustainable Marketing 4. The Marketing Environment and Processes 5. Consumer Behavior and Sustainable Marketing 6. Measurement and Research for Sustainable Marketing 7. Market Segmentation, Targeting, and Positioning for Sustainability 8. Global Problems, Global Opportunities 9. Sustainable Products and Services 10. Sustainable Branding and Packing 11. Marketing Channels: Sustainability in the Value Chain 12. Sustainable Pricing 13. Sustainable Marketing Communication 14. Sustainability in the Promotion Mix–Methods, Media, and Customer Relationships Index A B C D E F G H I J K L M N O P Q R S T U V W Y Z

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