ENGLISH

Consumer Culture Theory

By Russell W. Belk , John Schouten , Diane Martin

Book information

Publisher
Emerald Group Publishing Limited
Year
2014
ISBN
1784411582, 9781784411589
Language
english
Format
PDF
Filesize
5 MB (4989474 bytes)
Series
Research in Consumer Behavior
Pages
350\288
Scanned
yes
Time added
2015-07-16 20:57:59
Research Marketing Sales Business Money Cultural A

Description

The chapters in this volume have been selected from the best papers presented at the 9th Annual Consumer Culture Theory Conference held at the home of Aalto University in Finland in June 2014. The theme of the conference was Mapping Consumer Culture. The diverse interpretive research and theory represented in this volume provides the reader with intellectually stimulating opportunities to examine the intersections between a variety of theories and methods that represent the cutting edge in consumer research. These studies draw on an array of qualitative methodologies including ethnography, netnography, narrative and visual analysis, phenomenology, and semiotics. The substantive topics represent crucial issues for our times including understanding and navigating cultural diversity and cultural perspectives on co-creating market value.

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