ENGLISH

IdeaWise: How to Transform Your Ideas

By Steve Rivkin , Fraser Seitel

Book information

Publisher
Wiley
Year
2002
ISBN
0471129569, 9780471129561, 9780471218517
Open Library ID
OL24301356M
Language
english
Format
PDF
Filesize
693 kB (709975 bytes)
Edition
1st
Pages
241\241
Topic
Education
Library
www.knigka.info
Scanned
yes
Time added
2010-02-18 13:16:04

Description

Книга IdeaWise: How to Transform Your Ideas IdeaWise: How to Transform Your IdeasКниги Менеджмент Автор: Steve Rivkin, Fraser Seitel Год издания: 2002 Формат: pdf Издат.:Wiley Страниц: 256 Размер: 1,3 ISBN: 0471129569 Язык: Английский0 (голосов: 0) Оценка:An easy-to-understand and easy-to-implement method for creating new ideas and new productsThis book blows the lid off the so-called "idea gurus" by demystifying the creation of great new innovations. It offers readers a way to look at their company's existing products and services in order to transform them into new ideas. Well-known and respected authors Steve Rivkin and Fraser Seitel take readers into the Idea-Scape, a place where innovation is born from existing ideas transformed and manipulated in inventive ways to produce new products and business solutions. Examples of methods outlined include: What can you combine with an existing idea? What can you adapt? How can you put a product to other uses? What can you eliminate? . . . and much more.

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