ENGLISH

Differentiate or Die: Survival in Our Era of Killer Competition

By Steve Rivkin , Jack Trout

Book information

Year
2008
ISBN
0470223391, 9780470223390, 9780470267752
LCC
HF5415 .T727 2008
Open Library ID
OL10295073M
Language
english
Format
PDF
Filesize
1 MB (1176367 bytes)
Edition
2
Pages
272\275
Time added
2011-06-04 13:46:07

Description

A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your products for long-term success and loyalty. This edition includes new case studies, new research, and updated examples from around the world.

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