ENGLISH

A Handbook of Persuasive Tactics: A Practical Language Guide

By Joan Mulholland

Book information

Publisher
Routledge
Year
1993
ISBN
9780415089302, 0415089301, 0203420764, 9780203420768, 9780203306390
LCC
P301.5.P47 M85 1994
Open Library ID
OL1408633M
Language
english
Format
PDF
Filesize
2 MB (2242312 bytes)
Edition
1
Pages
424\424
Scanned
yes
Time added
2010-11-21 21:13:21
Языки и языкознание;Риторика;Практическая риторика

Description

The Handbook of Persuasive Tactics presents in a clear and concise manner some 300 strategies of persuasion derived from research findings in communication, linguistics, pragmatics and related fields. Included are such tactics as cross-referencing, analogy, argument presentation, and humor. The book is user-friendly and includes an index which lists the persuasive tasks communicators might need to perform, such as setting the agenda, avoiding a subject or conceding a point.

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