Fascinate, Revised and Updated

Description

A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete? Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination. Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway: • Which brand of frozen peas you pick in the case • Which city,... Sex through the eons -- Genes and gender -- Where "it" happens -- Where "it" really happens -- Some enchanted evening -- Dating game -- Kiss and touch -- Aphrodite's drugstore -- Orgasm : his, hers, and theirs -- Now and forever -- Bad sex -- Alternative sex -- Compromise between the sexes.