ENGLISH

Fascinate: your 7 triggers to persuasion and captivation

By Sally , Hogshead

Book information

Publisher
HarperCollins e-books
Year
2010
ISBN
9780061714702, 9780061966163, 0061714704, 0061966169
Language
english
Format
EPUB
Filesize
450 kB (460289 bytes)
Pages
(292 pages) : illustrations\0
Time added
2020-07-26 19:24:52
BUSINESS & ECONOMICS--Advertising & Promotion;BUSI

Description

Part I: Fascinate or fail ; Will you fascinate? Or will you fail? -- Part II: The seven fascination triggers ; Meet your new arsenal: lust, mystique, alarm, prestige, power, vice, and trust -- Part III: The fascination plan of attack ; How to make your own message more fascinating.;"A book that explores what triggers fascination, and how certain companies, products, and ideas can put those triggers to use"--Provided by publisher. Part I: Fascinate or fail Will you fascinate? Or will you fail? -- Part II: The seven fascination triggers Meet your new arsenal: lust, mystique, alarm, prestige, power, vice, and trust -- Part III: The fascination plan of attack How to make your own message more fascinating.

Similar books