ENGLISH

Lead Markets in Age-Based Innovations: Demographic Change and Internationally Successful Innovations

By Nils Levsen (auth.)

Book information

Publisher
Gabler Verlag
Year
2015
ISBN
978-3-658-08814-9, 978-3-658-08815-6
DOI
10.1007/978-3-658-08815-6
Language
english
Format
PDF
Filesize
7 MB (7203454 bytes)
Series
Forschungs-/Entwicklungs-/Innovations-Management
Edition
1
Pages
335\352
Time added
2015-04-23 16:00:00
Management/Business for Professionals; Innovation/

Description

Nils Levsen focuses on the international diffusion of product and service innovations for elderly users. In particular, the existence and location of lead markets is being investigated. Lead markets are characterized by their early adoption of innovations and their influence on design choice in a subsequent international diffusion process. Finally, two boundary conditions to the applicability of lead market theory are being identified and described.

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