ENGLISH

Services Marketing: Managing the Service Value Chain

By Manfred Bruhn

Book information

Publisher
Pearson Education Canada
Year
2005
ISBN
0-27368-157-5, 978-0-27368-157-1, 9781405871075, 883710555X, 9788837105556
Language
english
Format
PDF
Filesize
4 MB (4305489 bytes)
Pages
505\505
Time added
2013-04-15 18:00:00

Description

The first European Services Marketing text that looks at the importance of the Service Value Chain in improving  both customer value and bottom line performance

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