Gramsci and Media Literacy: Critically Thinking about TV and the Movies

Description

Gramsci and Media Literacy: Critically Thinking about TV and the Movies offers a series of contemporary media analyses that use Antonio Gramsci’s theory of hegemony to explore how dominant ideologies in media delivery, historical storytelling, and gender in today’s mass media environment become the commonsense viewpoints that maintain power structures in civil society. Through a media literacy approach, case studies of ideological delivery through television and film illustrate why Gramscian media theory serves as a valuable tool for revealing the many ways hegemonic thought operates in the media sphere and in everyday life, and they offer hope for counterhegemonic understandings. Cover Half Title Title Page Copyright Page Contents Chapter 1: Introduction Gramsci Hegemony Hegemony and Mass Media Critical Awareness Gramsci and Media Literacy Chapter Previews Notes Chapter 2: A Gramscian Approach to Media Literacy Critical Media Literacy in Education The Gramscian Influence Transformations of Media Literacy Gramsci’s Notion of Intellectuals The Gramscian Cultural Turn Journalism, News, and Documentary: Gramsci, Information, and Propaganda Folklore and Common Sense Conclusion Notes Chapter 3: Gramsci, Film, TV, and Cable Streaming: Toward Counterhegemony Gramsci and Folklore The Hegemony of Convention Historical Representation: Massacres in Film and Television Intellectuals in Media Hegemony in Visual Media Conclusion Chapter 4: Hegemonic Masculinity in the Mass Media Hegemonic Masculinity Mediated Masculinity Mediated Masculinity and the MCU Conclusion and Preview Notes Chapter 5: The Gendered Endgame: Marvel’s New Man Hegemonic Masculinity and Marvel’s New Man Marvel’s New Man Asks for and Gives Help Marvel’s New Man Is Emotionally Expressive Marvel’s New Man Shows Fear and Vulnerability Marvel’s New Man Prioritizes His Family (and Does Childcare) Marvel’s New Men: Assemble Alas, Where Is Marvel’s New Woman? Conclusion Notes Chapter 6: Conclusion A Gramscian Perspective on Digital Media Literacy Coda Notes Bibliography Index About the Authors