ENGLISH

Sports Innovation Management

By Vanessa Ratten

Book information

Publisher
Routledge
Year
2017
ISBN
1138037311, 9781138037311
Language
english
Format
PDF
Filesize
847 kB (867584 bytes)
Edition
Hardcover
Pages
138\138
Time added
2019-03-16 15:25:57

Description

This book introduces readers to emerging issues of sport innovation. The book focuses on the role of innovation in the sports context and how we can leverage opportunities that arise from networks and optimize resources by identifying where they are most effective. It helps to identify the conditions and procedures that emergent business ventures need to be formed. The book is a useful reference for sports organizations, athletes and government organizations promoting the use of innovation to generate competitive advantage in the global marketplace.

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