ENGLISH

The Mindful Marketer: How to Stay Present and Profitable in a Data-Driven World

By Lisa Nirell (auth.)

Book information

Publisher
Palgrave Macmillan US
Year
2014
ISBN
978-1-349-48156-9, 978-1-137-38631-1
DOI
10.1057/9781137386311
Language
english
Format
PDF
Filesize
2 MB (2339973 bytes)
Edition
1
Pages
XV, 224\224
Time added
2016-07-20 04:00:00
Marketing; Management

Description

As marketing leaders look for ways to evolve from order takers to market makers, Nirell shows managers the more contextual, intuitive and innovative dimensions of marketing. The Mindful Marketer provides marketers with a powerful nexus between data-fueled analytic thinking and creative, immensely human approaches to marketing.

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