ENGLISH

Absolute Essentials of International Business

By Alan Sitkin , Karine Mangion-Thornley

Book information

Publisher
Routledge
Year
2020
ISBN
0367077108, 9780367077105
Language
english
Format
PDF
Filesize
3 MB (3118542 bytes)
Series
Absolute Essentials of Business and Economics
Edition
1
Pages
158\159
Orientation
portrait
Paginated
yes
Scanned
no
Time added
2020-12-29 17:03:32

Description

As challenges to the era of globalisation emerge, international business grows in importance and complexity as a field of study. This shortform textbook introduces learners to the frameworks within which international business occurs and to the range of actions that companies might undertake in these environments. Owing to an emphasis on cross-border interactions, international business is a politicised field, and this book provides readers with the tools to deepen their understanding not only of the actions that companies might take but also of the economic, societal, cultural and political frameworks affecting how decisions are made. With a refreshing realism in its approach, this book will be perfect brief reading for students required to understand the obstacles that global business practitioners must overcome to succeed

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