ENGLISH

New Perspectives in Media Translation: Transcreation in the Digital Age

By Loukia Kostopoulou , Parthena Charalampidou

Book information

Publisher
Palgrave Macmillan
Year
2024
ISBN
9783031628313, 9783031628320
ASIN
B0D7G4WPYT
Language
english
Format
PDF
Filesize
9 MB (9606309 bytes)
Pages
429\333
Time added
2024-08-18 14:18:44

Description

This edited book explores the practice of transcreation in a variety of contexts, from audiovisual material to digital and marketing material. Drawing on the latest developments in translation and media studies, the volume promotes an understanding of the transcreation process and the way it challenges the concept of translation (Chaume 2018) and impacts on training for translators, localizers and content creators. Chapters include both theoretical and experimental research contributions that investigate facets of transcreation in diverse media and genres and offer constructive insights in the discipline. This book covers the theoretical aspects and practices of transcreation in audiovisual and digital media and will appeal to scholars, researchers and professionals working in the fields of translation, especially audiovisual translation, transcreation, localization and new media.

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