ENGLISH

Models for Innovation Diffusion (Quantitative Applications in the Social Sciences)

By Vijay Mahajan , Robert A. Peterson

Book information

Publisher
Inc, Sage Publications
Year
1985
ISBN
0803921365, 9780803921368, 9780585216980
LCC
H61.25 .M34 1985
Open Library ID
OL2552886M
Language
english
Format
EPUB
Filesize
460 kB (471526 bytes)
Pages
\0
Time added
2011-08-31 04:54:40

Description

Mahajan and Peterson have provided an introduction to diffusion models that bridges the disciplines and sets out the basic findings in a clear and consistent way. Their book is a lucid, state-of-the-art description of the powerful tools for investigating the temporal diffusion of any innovation. The approach they use is abstract and general, but the inclusion of a number of helpful examples makes it accessible to a wider range of readers.

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