ENGLISH

Rise of Rural Consumers in Developing Countries : Harvesting 3 Billion Aspirations

By Vijay Mahajan

Book information

Publisher
Ltd., Sage Publications India Pvt
Year
2016
ISBN
9789386042330, 9789386042323
LCC
HC59.72.C6M34 2016
Language
english
Format
EPUB
Filesize
6 MB (6459258 bytes)
Edition
1
Pages
213\0
Time added
2023-08-21 17:36:05
BUS041000; NON000000; NON000000

Description

Watch Vijay Mahajan talk about Rise of Rural Consumers in Developing Countries: Harvesting 3 Billion Aspirations This is the first comprehensive book highlighting the expanding consumer power of rural markets in developing countries. It takes a close look at one of the key stories in emerging markets: the untapped potential of the world's 3.4 billion rural consumers -- 90 percent of whom live in Asia and Africa. The sheer number of rural consumers can provide a massive customer base for innovative companies that figure out how to reach them. The book provides a profile of the rural developing world and examines the forces that are increasing rural prosperity, including billions of dollars in remittances from migrant workers. It includes several examples of innovations and best practices that are allowing companies to tap into this opportunity.

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