ENGLISH

Maximum Influence: The 12 Universal Laws of Power Persuasion

By Kurt W. Mortensen , Robert G. Allen

Book information

Publisher
AMACOM
Year
2004
ISBN
9780814472583, 0814472583
LCC
BF637.P4 M67 2004
Open Library ID
OL24213642M
Language
english
Format
CHM
Filesize
520 kB (532807 bytes)
Edition
1st
Pages
240\0
Topic
Jurisprudence Law
Time added
2010-05-17 00:23:50

Description

Anyone who has read Robert Cialdini's "Influence: The Psychology of Persuasion" will recognize this author's use of many of the exact same research studies. In fact, they feel like they were almost copied verbatim. This immediately turned me off. Having said that, I still recommend the book to anyone seeking to improve their persuasion knowledge and skills. You'll get much of the content from other books that I've personally found more useful and better written, but he does add enough additional insights for the book to be worth the price and the time spent. Specifically, one chapter I got a lot of value from is "The Law of Involvement: Create & Awaken Curiosity," which gives details and pointers on increasing participation, creating atmosphere, maintaining attention, using questions, telling stories, repeating and re-packaging, building suspense and distraction, generating competition, and engaging the five senses. The book is organized well and the author makes the content relevant and applicable to everyone.

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