Persuasive Copywriting: Using Psychology to Influence, Engage and Sell

Description

Using psychology, emotion, and a pinch of neuroscience, Andy Maslen, an experienced copywriter and marketer, presents 25 psychological techniques, 110 words and phrases that trigger emotions, over 10 real-world case studies, and 75 practical exercises to help practitioners and students who have already mastered the basics, write enjoyable, compelling copy which stands out in today's cluttered marketplace.  Maslen covers topics such as: how to make spending money look like a privilege, the ancient Greek secret of emotionally engaging copy, when to use pictures instead of words, how to use the right tone of voice, and avoiding common copywriting traps. Ideal for experienced copywriters who want to stay ahead of the game as well as new copywriters catching up with their more experienced peers,Persuasive Copywritinghelps readers improve their copywriting skills and perfect the emotion-driven sale. &lt ul style='padding-top:0 padding-left:0 list-style:none '&gt &lt li&gt &lt ul style='padding-top:0 list-style:none '&gt &lt li&gt Chapter - 00: Introduction: how to write like an angel and sell like a demon &lt /li&gt &lt /ul&gt &lt /li&gt &lt li&gt Section - ONE: Emotion matters more than reason: tapping into your customer's deepest drives &lt /li&gt &lt li&gt &lt ul style='padding-top:0 list-style:none '&gt &lt li&gt Chapter - 01: Harnessing the power of emotional copywriting to persuade your prospects &lt /li&gt &lt li&gt Chapter - 02: Three big ideas you should use before benefits &lt /li&gt &lt li&gt Chapter - 03: A powerful process for developing customer empathy &lt /li&gt &lt li&gt Chapter - 04: Flattery will get you everywhere &lt /li&gt &lt li&gt Chapter - 05: The Ancient Greek secret of emotionally engaging copy &lt /li&gt &lt li&gt Chapter - 06: Copywriting and connecting on social media &lt /li&gt &lt li&gt Chapter - 07: Yes! I want your tips on the best way to ask for the order &lt /li&gt &lt /ul&gt &lt /li&gt &lt li&gt Section - TWO: The pleasure principle: making your writing more enjoyable and compelling &lt /li&gt &lt li&gt &lt ul style='padding-top:0 list-style:none '&gt &lt li&gt Chapter - 08: Five pleasure-inducing techniques for copywriters &lt /li&gt &lt li&gt Chapter - 09: How to engage your imagination and free your creativity &lt /li&gt &lt li&gt Chapter - 10: Finding your voice (and that of others) &lt /li&gt &lt li&gt Chapter - 11: The definitive way to judge when grammar matters in copywriting &lt /li&gt &lt li&gt Chapter - 12: An age-old method of injecting life into your sales pitch&lt /li&gt &lt /ul&gt &lt /li&gt &lt /ul&gt