ENGLISH

Write to Sell: The Ultimate Guide to Great Copywriting

By Andy Maslen

Book information

Publisher
Marshall Cavendish Corporation
Year
2009
ISBN
046209975X, 9780462099750
Language
english
Format
EPUB
Filesize
290 kB (297207 bytes)
Pages
\0
Scanned
no
Time added
2012-02-04 16:00:00

Description

Appealing to customers through the written word has never been more important in an increasingly text dominated world, and original and inspiring sales copy is proven to have a longer lasting impact on a target audience, but sales writing tends to be overlooked in marketing. Packed with simple techniques, this book will yield instant improvements in writing for letters, brochures, email, proposals, websites, and more. With expert tips and advice for companies large or small, anyone who needs to write or improve their sales copy will benefit from this inspirational and practical guide.

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