ENGLISH

Trademark Surveys: A Litigator's Guide

By James T. Berger , R. Mark Halligan

Book information

Publisher
Oxford University Press, USA
Year
2011
ISBN
0199740631, 9780199740635
LCC
KF3193 .B47 2012
Google Books ID
ROsoKQEACAAJ
Open Library ID
OL25094087M
Language
english
Format
PDF
Filesize
1 MB (1350271 bytes)
Pages
302\302
Orientation
yes
Scanned
no
Time added
2012-03-09 12:00:00

Description

In trademark litigation, surveys are an important component that can determine infringement or dilution of a trademark. They often entail complicated legal and procedural issues, and typically require the services of an outside expert and a survey support team.Trademark Surveys: A Litigator's Guide is a legal guide on developing and critiquing trademark surveys. In addition to describing the process and different types of surveys that may be employed, the authors provide strategic insight into how best to use these surveys to save time and money. The last chapter offers practical considerations when requesting the services of a survey expert, and the appendices provide a series of sample survey protocols.

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