ENGLISH

Contemporary Marketing

By Louis E. Boone , David L. Kurtz

Book information

Publisher
Cengage Learning
Year
2009
ISBN
032458203X, 9780324582031
LCC
HF5415 .K848 2008
Google Books ID
3DUpXGque4UC
Open Library ID
OL24378833M
Language
english
Format
PDF
Filesize
43 MB (44829356 bytes)
Edition
14
Pages
817\817
Orientation
yes
Scanned
no
Time added
2012-02-04 16:00:00
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Description

Over the years, Boone and Kurtzs Contemporary Marketing has proven to be the premier teaching and learning solution for principles of marketing courses. With each groundbreaking new edition, this bestseller only grows stronger, building on past milestones with exciting new innovations. The all-new Fourteenth Edition continues the Boone and Kurtz tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, Contemporary Marketing remains in a class by itself.

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