ENGLISH

The mouse that roared : Disney and the end of innocence

By Henry A. Giroux

Book information

Publisher
Inc, Rowman & Littlefield Publishers
Year
1999
ISBN
9780847691098, 0-8476-9109-8, 9780847691104, 0847691101
Language
english
Format
PDF
Filesize
6 MB (6445943 bytes)
Series
Culture and Education Series
Pages
186\203
Time added
2017-08-15 11:00:00
Walt Disney Company -- wpływ.;Kultura masowa -- St

Description

How are children--and their parents--affected by the world's most influential corporation? Henry A. Giroux explores the surprisingly diverse ways in which Disney, while hiding behind a cloak of innocence and entertainment, strives to dominate global media and shape the desires, needs, and futures of today's children. Giroux takes the reader inside the company's vision of the full range of its media--its films, television, famous characters, and spin-off products, as well as its special school, Celebration. He reveals how Disney idealizes and implements its goal of building a world culture--based on innocence and morals, but insidious in its consumerist exploits

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