ENGLISH

Introducing Social Semiotics

By Theo Van Leeuwen

Book information

Year
2004
ISBN
9780415249447, 0415249449, 0415249430, 9780415249430, 0203647025, 9780203647028
LCC
P99.4.S62 V36 2005
Open Library ID
OL3293473M
Language
english
Format
PDF
Filesize
5 MB (5613088 bytes)
Edition
New Ed
Pages
314\314
Orientation
yes
Scanned
no
Time added
2011-06-04 13:46:07
Языки и языкознание;Лингвистика;Семиотика

Description

Introducing Social Semiotics uses a wide variety of texts including photographs, adverts, magazine pages and film stills to explain how meaning is created through complex semiotic interactions. Practical exercises and examples as wide ranging as furniture arrangements in public places and advertising jingles, provide readers with the knowledge and skills they need to be able to analyze and also produce successful multimodal texts and designs.The book traces the development of semiotic resources through particular channels such as the history of the Press and advertising; and explores how and why these resources change over time, for reasons such as advancing technology.Featuring a full glossary of terms, exercises, discussion points and suggestions for further reading, Introducing Social Semiotics makes concrete the complexities of meaning making and is essential reading for anyone interested in how communication works.

Similar books