ENGLISH

Brand NFL: Making and Selling America's Favorite Sport (Caravan Book)

By Michael Oriard

Book information

Year
2007
ISBN
0807831425, 9780807831427, 9780807885642
LCC
GV954.3 .O75 2007
Open Library ID
OL11294134M
Language
english
Format
PDF
Filesize
855 kB (875399 bytes)
Pages
336\337
Time added
2011-06-04 13:46:07

Description

Professional football today is a $6 billion sports entertainment industry. In this astute field-level view of the National Football League since 1960, Michael Oriard looks closely at the development of the sport and at the image of the NFL and its unique place in American life. At the heart of this story is a question with no simple answer: has the extraordinary commercializing and "branding" of NFL football since the late 1980s ironically weakened the cultural power of a sport whose appeal for more than a century was fundamentally noncommercial?

Similar books