ENGLISH

Brand NFL: Making and Selling America's Favorite Sport

By Michael Oriard

Book information

Publisher
The University of North Carolina Press
Year
2007
ISBN
9780807831427, 0807831425
LCC
GV954.3 .O75 2007
Open Library ID
OL11294134M
Language
english
Format
PDF
Filesize
1 MB (1160551 bytes)
Series
Caravan Book
Pages
337\337
Library
avaxhome.ws
Time added
2010-05-31 15:29:46

Description

Professional football today is a $6 billion sports entertainment industry. In this astute field-level view of the National Football League since 1960, Michael Oriard looks closely at the development of the sport and at the image of the NFL and its unique place in American life. At the heart of this story is a question with no simple answer: has the extraordinary commercializing and ''branding'' of NFL football since the late 1980s ironically weakened the cultural power of a sport whose appeal for more than a century was fundamentally noncommercial?

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