Enhancing Qualitative and Mixed Methods Research with Technology

Description

In light of the expensive nature of quantitative research, such as experiments, researchers must seek other methods of understanding the world around them. As such, new qualitative methods are gaining ground in the modern research community. Enhancing Qualitative and Mixed Methods Research with Technology explores the integration of new digital tools into the research process. Including current information on data visualization, research design, information capture, as well as social media analysis, this publication serves as an ideal reference source for academicians, scientists, information specialists, business managers, and upper-level students involved in interdisciplinary research. "A practical book which places the need for rigor and thoughtful research design at the forefront of the research endeavor, and then goes on to show how technology can enhance the available data pool, extract data from the pool and then help to manage the research project, enhance the data analysis and possibly enhance the presentation of results. Recommended." - Dr. Howard Harris, University of South Australia Business School.