THEATRE, SOCIAL MEDIA, AND MEANING MAKING

Description

This book offers the first broad-based survey of the way artists, audiences and society at large are making use of social media, and how the emergence of social media platforms that allow two-way interaction between these groups has been held up as a ‘game changer’ by many in the theatre industry. The first book to analyse aesthetic, critical, audience development, marketing and assessment uptake of social media in the theatre industry in an integrated fashion, Theatre, Social Media and Meaning Making examines examples from the USA, UK, Europe and Australasia to provide a snapshot of this emerging niche within networked, telematic, immersive and participatory theatre production and reception practices. A vital new resource for the field, this book will appeal to scholars, students, and industry practitioners alike. Front Matter ....Pages i-ix Introduction (Bree Hadley)....Pages 1-20 Social Media: Platforms, Networks and Influences (Bree Hadley)....Pages 21-52 Social Media as Theatre Stage: Aesthetics, Affordances and Interactivities (Bree Hadley)....Pages 53-112 Social Media as Critical Stage: Controversy, Debate and Democracy (Bree Hadley)....Pages 113-167 Social Media as Cultural Stage: Co-creation, Audience Collaboration and the Construction of Theatre Cultures (Bree Hadley)....Pages 169-229 Conclusion (Bree Hadley)....Pages 231-236 Back Matter ....Pages 237-256