ENGLISH

Wharton on Making Decisions

By Howard Kunreuther , Robert Gunther , Steve Hoch

Book information

Publisher
Wiley
Year
2001
ISBN
0471382477, 9780471382478
Open Library ID
OL15523115M
Language
english
Format
PDF
Filesize
3 MB (3130580 bytes)
Edition
1
Pages
352\352
Time added
2011-06-04 13:46:07

Description

Perspectives from leaders in decision science at WhartonOrganized in part through Wharton's Risk Management and Decision Processes Center, the book assembles leading researchers from Wharton's business faculty who demonstrate how to apply the latest approaches in decision-making from four perspectives: personal, managerial, negotiator, and consumer. Each chapter describes how decisions are actually made, presents the ideal scenario, and then provides practical suggestions for improvement. The subjects range from when consumers will choose variety, integrating intuition into decisions, and applying game theory and strategic decisions, to decision factors in negotiations and how choices are made about insurance and health care.

Similar books