ENGLISH

The Power of Impossible Thinking: Transform the Business of Your Life and the Life of Your Business

By Jerry Wind , Colin Crook , Robert Gunther

Book information

Publisher
Wharton School Publishing
Year
2004
ISBN
9780131425026, 0131425021
Open Library ID
OL18219902M
Language
english
Format
DJVU
Filesize
2 MB (2185998 bytes)
Pages
339\339
Topic
Business
Time added
2014-10-05 02:30:00

Description

This book is a great combination of theoritical thinking as well as practical business problems. It examines the discussion on paradigms - which the authors prefer to call 'mental models' and how they constrain your perception of reality. So far, so good. Then they start outlining a practical methodology for changing your mental model, which should enable you to 'think impossible thoughts' meaning in this context, thinking thoughts that were impossible in your previous paradigm. I like the depth of research behind the concept and the academic structure given to the book on a subject that has been much discussed, but manages to give it a new perspective and some practical tools to take away with you.

I spoke with the author and have published extracts of the interview on the HyperThinker Experiment site, so please check it out if you want to hear more from the author himself: http://www.hyperthinker.com/Currentinterviews/tabid/693/Default.aspx.

A worthwhile read and a fascinating look at an issue that affects us all.

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