ENGLISH

Designing with Data

By Rochelle King

Book information

Publisher
O'Reilly Media
Year
2017
ISBN
9781449334949
Language
english
Format
EPUB
Filesize
5 MB (5748696 bytes)
Pages
\0
Time added
2020-07-26 19:24:52

Description

On the surface, design practices and data science may not seem like obvious partners. But these disciplines actually work toward the same goal, helping designers and product managers understand users so they can craft elegant digital experiences. While data can enhance design, design can bring deeper meaning to data.This practical guide shows you how to conduct data-driven A/B testing for making design decisions on everything from small tweaks to large-scale UX concepts. Complete with real-world examples, this book shows you how to make data-driven design part of your product design workflow.Understand the relationship between data, business, and designGet a firm grounding in data, data types, and components of A/B testingUse an experimentation framework to define opportunities, formulate hypotheses, and test different optionsCreate hypotheses that connect to key metrics and business goalsDesign proposed solutions for...

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