ENGLISH

Designing with Data: Improving User Experience with Large Scale User Testing

By Elizabeth F. Churchill , Rochelle King

Book information

Publisher
O'Reilly Media
Year
2015
ISBN
978-1-44933-483-3
Language
english
Format
PDF
Filesize
1 MB (1487216 bytes)
Pages
300\62
Time added
2016-06-29 18:00:00
Библиотека;Компьютерная литература;Алгоритмы и стр

Description

Amazon, Netflix, Google, and Facebook have used data-driven design techniques to improve the user experience of their consumer products. With this book, you'll learn how improve your design decisions through data-driven A/B testing, and how you can apply this process to everything from small design tweaks to large-scale UX concepts. Want to determine if a new color will improve your website's overall user experience? Or if different copy text will lead to a better click-through rate? A/B testing provides the data you need to make substantive design decisions. This book shows you how to make data-driven design part of your product design workflow.

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