ENGLISH

Customer Loyalty and Success

By James J. Lynch

Book information

Publisher
Palgrave Macmillan
Year
1995
ISBN
0333639103, 9780333639108
Language
english
Format
PDF
Filesize
13 MB (13734157 bytes)
Pages
312\307
Time added
2015-07-31 22:06:42

Description

Focuses upon customer care in relation to human resource management issues and strategic planning. The text addresses the objective of customer loyalty and retention in relation to business success and how this can integrate a company's strategy with regard to marketing, human resource management, quality and management of change.

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