ENGLISH

Storytelling: Branding in Practice

By Klaus Fog , Christian Budtz , Philip Munch , Stephen Blanchette (auth.)

Book information

Publisher
Springer-Verlag Berlin Heidelberg
Year
2010
ISBN
3540883487, 9783540883487
DOI
10.1007/978-3-540-88349-4
Language
english
Format
PDF
Filesize
10 MB (10807695 bytes)
Edition
2
Pages
254\255
Orientation
yes
Scanned
no
Time added
2011-08-31 04:54:40
Management/Business for Professionals; Marketing

Description

As a business concept “storytelling” has had a significant impact on how companies can build strong corporate cultures and credible brands. Yet many corporations are still confused as to how exactly storytelling can make a difference: Why should we tell stories at all? What makes a good story? And how do we tell it in a way that advances our company both culturally and fiscally while strengthening our brand? The second edition of this successful book presents ten new case studies. Written by practitioners for practitioners and students and filled with simple tools for putting corporate storytelling into practice, it provides knowledge and inspiration for using storytelling as a strategic tool for releasing your company’s potential.

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