ENGLISH

Advances in Advertising Research (Vol. XI): Designing and Communicating Experience

Book information

Publisher
Springer Gabler
Year
2021
ISBN
3658322004, 9783658322007
Language
english
Format
EPUB
Filesize
14 MB (14158671 bytes)
Series
European Advertising Academy
Edition
1
Pages
362\0
Time added
2021-09-07 15:18:46

Description

This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle and alternative advertising formats, renowned scholars from around the globe contribute state-of the-art research on these issues in 23 chapters. Advances in Advertising Research are published by European Advertising Academy (EAA). This volume is a compilation of research presented at the 18th International Conference in Advertising (ICORIA), which was held in Krems (Austria) in June 2019. The conference gathered around 150 participants from all over the world. ​

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