ENGLISH

The Moderns

By Steven Heller

Book information

Publisher
Abrams
Year
2017
ISBN
9781683350125, 9781419724015
Language
english
Format
EPUB
Filesize
203 MB (212411239 bytes)
Pages
\0
Time added
2024-11-08 05:13:23

Description

In The Moderns, we meet the men and women who invented and shaped Midcentury Modern graphic design in America. The book is made up of generously illustrated profiles, many based on interviews, of more than 60 designers whose magazine, book, and record covers; advertisements and package designs; posters; and other projects created the visual aesthetics of postwar modernity. Some were émigrés from Europe; others were homegrown—all were intoxicated by elemental typography, primary colors, photography, and geometric or biomorphic forms. Some are well-known, others are honored in this volume for the first time, and together they comprised a movement that changed our design world.

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